Personal Branding
Project Type
Personal brand design
Keywords
Bright, Organic, Thoughtful
Year
2025
For my personal brand, I wanted to create something bold and bright, yet grounded and memorable. I’ve always been drawn to organic shapes and natural movement because of the rhythm and balance that show up in the world around me. My identity combines those elements with expressive color and minimal, thoughtful typography to create a system that feels both intentional and alive. The goal was to design a brand that reflects who I am as a designer: Curious, balanced, and full of heart.
I chose CS Castle and Quasimoda to represent the duality in my design style: expressive yet intentional. CS Castle’s sculpted serifs feel elegant and human, while Quasimoda’s geometric precision keeps everything grounded and modern. Their contrast mirrors the balance I aim for in my work: something bright, organic, and always thoughtful.
Type Choice
My color palette is inviting and expressive, reflecting my design process. Soft blush and cream convey warmth; layered blues bring clarity and balance. A deep plum adds richness, while a bright pink, my signature, symbolizes creativity, confidence, and joy. Each color aligns with my brand values: bright, organic, and thoughtful.
Color Choice
When developing my personal branding logo, I explored numerous directions and possibilities. Through nearly a hundred sketches, I experimented with forms ranging from organic to geometric to abstract, refining each concept in search of something that truly reflected my design identity.
Concepts & Sketches
With feedback in mind, I narrowed my designs down to two logos to develop further. I also started experimenting with different fonts and name placements to see how each direction could grow into a full visual identity.
Original Mockups
I landed on a monogram I really liked, but the “G” wasn’t reading clearly. I went back to the drawing board, reworking the design to keep its organic, meaningful style while making the letterforms more legible.
Altering the “G”
Once I finalized the “G,” I made subtle adjustments to the “A” for better consistency. The refined letter kept the organic movement I wanted, creating a logo that feels balanced and cohesive.
Perfecting the Details
I believe I achieved that intent by building a brand that feels unmistakably me. Every choice, from the color palette to the typography, reflects my process and personality. The result is a system that’s not just visually consistent, but emotionally authentic. It’s something that grows with me and represents how I approach design: with purpose, playfulness, and heart.
Intent
