The Ever After
Project Type
Service-Based Brand + Catalog
Keywords
Elegant, Romantic, Modern
Year
2022, 2025
Ever After is a modern luxury wedding-planning brand created to capture the beauty, emotion, and individuality of every love story. The brand blends timeless romance with contemporary design through soft typography, refined color palettes, and elegant layouts. Every element was crafted to feel intentional and sophisticated while maintaining a sense of warmth and joy. My goal was to design a brand that feels both elevated and approachable, one that celebrates love in a way that’s modern, personal, and unforgettable.
I chose Magoa and Brandon Grotesque to balance romance and modernity within the Ever After brand. Magoa’s soft curves and elegant letterforms bring a sense of timeless sophistication, echoing the emotion and beauty behind each love story. In contrast, Brandon Grotesque adds structure and clarity, keeping the system fresh, grounded, and contemporary. Together, they create a perfect harmony of refined and romantic, but still clean, modern, and approachable.
Type Choice
The Ever After color palette was designed to balance romance with refinement. The deep burgundy and red tones bring warmth and passion, grounding the brand in timeless elegance. The soft blush and ivory add a sense of airiness and sophistication, while the emerald green introduces a modern, unexpected contrast that feels fresh yet classic. Together, these colors tell a story of love that’s both emotional and elevated, bold enough to make an impression, but subtle enough to feel effortless.
Color Choice
The Ever After originally began as Vows & Veils, a project I created to challenge myself while learning InDesign. I wanted to design a service catalog that made use of the table tool, combining my love for weddings and layout design with a new technical skill. The result was a 12-page catalog featuring an article and four coordinated tables. From wireframe to final, the concept stayed true to my vision, though I streamlined the design by unifying the tables into one consistent style for a cleaner, more cohesive layout.
Concepts + Wireframes
This was my first iteration of Vows & Veils. While the layout was strong, the branding had room to grow. I created this piece early in my design journey, and even then, it quickly became one of my favorites. Revisiting it this year with fresh eyes and more experience, I knew I wanted to reimagine the project, refining the design while keeping the heart of what made it special.
First Try
The rebrand was essentially a full transformation. Everything changed except the layout. Even the original name, Vows & Veils, felt a little too expected for the wedding industry. The champagne and blush palette was lovely but lacked contrast, and while the magazine was meant to feel warm and romantic, the tone didn’t quite land. The pieces worked individually, but the brand as a whole needed a stronger thread to tie everything together.
That’s where The Ever After came in. The new name captured the romantic, modern luxury I had envisioned all along. I refreshed the palette, keeping the soft pinks but introducing deeper reds for passion and stronger contrast. Most importantly, I reworked the photography to bring in warmth with glowing tones of pink, orange, and gold that finally made the magazine feel cohesive, inviting, and alive. It was the missing element that truly completed the story.
Take Two
I believe I achieved my intent by creating a system that balances modern simplicity with romantic detail. The typography, color, and layout work together to tell a story that feels elegant but not distant, thoughtful, but never cold. The Ever After reflects what I love most about design: crafting experiences that connect emotion, beauty, and meaning in a way that feels effortless.
Intent
