Olea Essence
Project Type
Brand Redesign
Keywords
Sustainable, Organic, Timeless
Year
2025
Olea Essence is a sustainable skincare and olive oil brand that I’ve long admired for its commitment to natural beauty and eco-conscious practices. For this project, I reimagined the brand to reflect the quality and authenticity of its products while giving it a more elevated, cohesive visual presence. The new identity blends organic textures, modern typography, and a grounded color palette to capture both nature’s elegance and the brand’s mission. My goal was to enhance an already meaningful brand, keeping its heart intact while refining its voice and visual impact.
Click the link below to view the Olea Essence Brand Guidelines, which include in-depth research on the company, competitor analysis, user personas, and more.
I chose The Seasons, Work Sans, and Henri to reflect Olea Essence’s balance of elegance, clarity, and cultural authenticity. The Seasons brings a refined, organic feel to the headlines with its graceful serifs and natural flow that echo the brand’s connection to the earth. Work Sans keeps the body text clean and approachable, ensuring everything feels modern and readable. Finally, Henri adds a thoughtful cultural layer for Hebrew text, grounding the design in Olea Essence’s Israeli roots and honoring its heritage through typography. Together, these choices create a system that feels natural, elevated, and deeply connected to the brand’s story.
Type Choice
The Olea Essence color palette draws directly from nature with its rich olives, soft neutrals, and warm organic tones. The deep green grounds the brand with a sense of stability and connection to the earth, while olive and mossy tones bring balance and calm. Warm neutrals add a touch of softness and approachability, and the pale blue-gray ties everything together with a clean, airy finish. Together, these colors create a palette that feels fresh, natural, and refined, capturing the harmony between sustainability and beauty that defines Olea Essence.
Color Choice
For the Olea Essence logo, I wanted to create something simple yet luxurious, reflecting the brand’s natural elegance and artisanal quality. The design needed to feel timeless and authentic, giving a sense of what the company offers at first glance while capturing the warmth and refinement at the heart of the brand.
Logo Sketches
Before moving forward, I needed to finalize the product labels, the foundation of the Olea Essence brand. The olive oil, skincare, and haircare lines are at the core of the company and would appear everywhere: in ads, online, and across packaging. These labels would become the heart of the entire design system. I wanted them to feel consistent and timeless, with a clean simplicity that would translate across languages and remain accessible to all audiences. The goal was to create labels that felt honest and organic, avoiding the overly technical language often found in beauty and wellness products.
Label Sketches
For the Olea Essence branding, I designed an elegant wordmark that naturally evolved into a monogram, giving the brand flexibility across different uses while keeping everything cohesive. The logo feels organic, refined, and approachable, perfectly capturing the essence of the brand (pun absolutely intended).
Final Logo
The Olea Essence informational packet was designed to both support the brand and celebrate its products. It highlights each item with the care and refinement the brand embodies, mirroring the style of the brand guidelines to keep everything consistent and connected.
Get Informed
I believe I achieved my intent by designing a system that feels sophisticated yet deeply connected to the brand’s roots. Through careful attention to color, texture, and typography, I elevated Olea Essence’s identity without losing its natural warmth. The result is a refreshed brand that feels modern, ethical, cultural, and timeless, one that continues to honor the beauty of nature while strengthening its connection to today’s conscious consumer.
Intent
